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Happy shoppers

A key question for Asian retailers is the degree to which 'soft factors', such as shopper reactions to branding or in-store experiences, impacts satisfaction and shopper spend. In Indonesia, answering this question is complicated by the respondent's...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
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Citation

Gordon, Leonardo, Setyorini and Stirling (2014a, June 15). Happy shoppers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/happy-shoppers